ZEVA Global
Driving Engagement and Brand Authority in the EV Telematics Industry
Organic Impressions
Website Users
App Downloads
The Objective
Establishing ZEVA as a leader in EV telematics
ZEVA Global sought to launch its innovative SaaS platform by building a robust online presence and establishing brand authority in the electric vehicle (EV) telematics industry. The campaign targeted diverse audiences, including English and Chinese-speaking Tesla owners, EV enthusiasts, and fleet managers, with the goal of driving app downloads and increasing website traffic.
The Solution
A data-driven, multicultural social media strategy
Helio conducted comprehensive research into ZEVA Global’s audience, social channels, content preferences, and competitors to develop a multicultural social media strategy that resonated with their diverse target market and built brand authority in the EV telematics space. Content was thoughtfully tailored for both English and Chinese-speaking audiences, with transcreation ensuring culturally relevant messaging on platforms like RED and Douyin. The campaign featured customized content for specific user groups, such as visually compelling carousels and short-form videos offering battery optimization tips for Tesla drivers, alongside detailed and data-driven posts highlighting efficiency and cost savings for fleet managers.
To maximize visibility, precision geo-targeting focused on high-Tesla ownership regions, including California, Texas, Florida, Vancouver, Toronto, and Montreal. The strategy was further refined through weekly A/B testing, social listening, and performance analysis, ensuring optimized ad placements and impactful results. This holistic and data-driven approach seamlessly aligned with ZEVA’s objectives, delivering consistent engagement and measurable outcomes.
The Results
Growing brand authority and driving measurable engagement
The strategy achieved outstanding results, establishing ZEVA Global as a recognized leader in the EV telematics industry. Website traffic saw significant growth, with a remarkable 43,730 organic impressions, 21,863 new website users and a total of 25,253 sessions, demonstrating the strategy’s success in engaging a broader audience and generating widespread awareness of ZEVA’s SaaS platform. The app gained over 800 total downloads, highlighting the effectiveness of the targeted and multilingual approach.
By leveraging authentic messaging on platforms like RED and Douyin and precision targeting in high-Tesla ownership regions, the campaign effectively connected with ZEVA’s diverse audience. These efforts positioned ZEVA Global as a trusted authority in EV telematics, laying the groundwork for ongoing growth and innovation.
