Oakville Hospital Foundation
Leveraging Strategic Creativity to Drive Community Support and Holiday Giving
Conversion Rate
ROI
Holiday Donations
The Objective
Generate leads and drive donations during the holiday season
The Oakville Hospital Foundation (OHF) aimed to inspire greater community support during the holiday season. Their goal was to generate leads and drive donations, leveraging the hospital’s unique role as a trusted provider of healthcare close to home. The campaign targeted two key audiences: Family-Focused Philanthropists and individuals aged 65 and older, a demographic historically responsible for the largest share of donations.
The Solution
Multi-faceted holiday campaign
Helio crafted a multi-faceted campaign that highlighted OHF’s mission of bringing healthcare closer to the community. The strategy included three tailored creative versions: Giving Tuesday, Tax Deadline, and General Holiday. These versions were supported by eye-catching visuals and A/B tested copy to maximize engagement.
The campaign ran across Google Display Network and social media platforms, ensuring targeted and widespread reach. This approach allowed for precise audience segmentation, focusing on those most likely to contribute during the holiday season.
The Results
Remarkable ROI and maximized holiday donations
Helio’s campaign delivered impressive results. The engagement rates were strong across channels, with a 4.99% click-through rate (CTR) for search, 2.37% for social, and 1.46% for display ads. In terms of revenue, the campaign achieved a conversion rate of 4.73%, delivering a remarkable return on investment (ROI) of 557.13%. Ultimately, the campaign raised $88,587.19, providing crucial support to the hospital during the holiday season.
