Default Channel Grouping
Channel groupings are rule-based definitions of your website’s traffic sources, helping track and analyze the performance of channels driving traffic.
Click on the letter to view terms beginning with that alphabet.
Channels For Google Ads Traffic
Paid Search
Traffic is Google Ads AND
Google Ads ad network type is one of (“Google Search”, “Google Partners”)
Google Ads ad network type is one of (“Google Search”, “Google Partners”)
Paid Video
Traffic is Google Ads AND
Google Ads ad network type is one of (“YouTube Search”, “YouTube Videos”)
Google Ads ad network type is one of (“YouTube Search”, “YouTube Videos”)
Paid Social
Traffic is Google Ads AND
Google Ads ad network type is one of (“Social”)
Google Ads ad network type is one of (“Social”)
Cross-Network
Traffic is Google Ads AND
Google Ads ad network type is one of (“Cross-network”)
Google Ads ad network type is one of (“Cross-network”)
Display
Traffic is Google Ads AND
Google Ads ad network type is one of (“Google Display Network”)
Google Ads ad network type is one of (“Google Display Network”)
Channels For Display and Video 360 Traffic
Display
Traffic is DV360 AND
DV360 creative format is one of (“Standard”, “Expandable”, “Native site square”, “Backdrop”, “Templated app install interstitial”, “Deprecated”, “Native app install”, “Native app install square”, “Native site”, “Templated app install”, “Lightbox”)
DV360 creative format is one of (“Standard”, “Expandable”, “Native site square”, “Backdrop”, “Templated app install interstitial”, “Deprecated”, “Native app install”, “Native app install square”, “Native site”, “Templated app install”, “Lightbox”)
Paid Video
Traffic is DV360 AND
DV360 creative format is one of (“Native video”, “Video”, “Templated app install video”, “Flipbook”)
DV360 creative format is one of (“Native video”, “Video”, “Templated app install video”, “Flipbook”)
Audio
Traffic is DV360 AND
DV360 creative format is one of (“Audio”)
DV360 creative format is one of (“Audio”)
Paid Other
Traffic is DV360 AND
DV360 creative format is one of (“Publisher hosted”, “Tracking”, “Unknown”)
DV360 creative format is one of (“Publisher hosted”, “Tracking”, “Unknown”)
Channels For Search Ads 360 Traffic
The following are channels for non-Google Ads traffic; the channels for Google Ads traffic are the same as those listed at the beginning of this table under “Channels for Google Ads traffic”)
Paid Social
SA360 engine account type is one of (“bing”, “yahoo gemini”, “yahoo.jp”,
“baidu”, “admarketplace”, “naver”, “360.cn”, “yandex”)
Banner Ads
A form of display advertising. Banner ads are image ads embedded onto a web page. The ads can be static, or animated, and redirect to an external site when clicked
Channels For Manual Traffic
Direct
Source exactly matches direct AND
Medium is one of (“(not set)”, “(none)”)
Medium is one of (“(not set)”, “(none)”)
Cross-network
Campaign Name contains “cross-network”
Paid Shopping
(Source matches a list of shopping sites OR
Campaign Name matches regex ^(.(([^a-df-z]|^)shop|shopping).)$) AND Medium matches regex ^(.cp.|ppc|paid.*)$
Campaign Name matches regex ^(.(([^a-df-z]|^)shop|shopping).)$) AND Medium matches regex ^(.cp.|ppc|paid.*)$
Paid Search
Source matches a list of search sites AND
Medium matches regex ^(.*cp.*|ppc|paid.*)$
Medium matches regex ^(.*cp.*|ppc|paid.*)$
Paid Social
Source matches a list of social sites AND
Medium matches regex ^(.*cp.*|ppc|paid.*)$
Medium matches regex ^(.*cp.*|ppc|paid.*)$
Paid Video
Medium is one of (“display”, “banner”, “expandable”, “interstitial”, “cpm”)
Display
Source matches a list of video sites AND
Medium matches regex ^(.*cp.*|ppc|paid.*)$
Medium matches regex ^(.*cp.*|ppc|paid.*)$
Organic Shopping
Source matches a list of shopping sites OR <br/>
Campaign name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$
Organic Social
Source matches a regex list of social sites OR
Medium is one of (“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”)
Medium is one of (“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”)
Organic Video
Source matches a list of video sites OR
Medium matches regex ^(.video.)$
Medium matches regex ^(.video.)$
Organic Search
Source matches a list of search sites OR
Medium exactly matches organic
Medium exactly matches organic
Email
Source = email|e-mail|e_mail|e mail OR
Medium = email|e-mail|e_mail|e mail
Medium = email|e-mail|e_mail|e mail
Affiliates
Medium = affiliate
Referral
Medium = referral
Audio
Medium exactly matches audio
SMS
Medium exactly matches sms
Mobile Push
Notifications
Medium ends with “push” OR
Medium contains “mobile” or “notification”
Medium contains “mobile” or “notification”
